February 2013 E-Zine (V12#2): Marketing – Genealogy – Computers Monday, Feb 11 2013 

Participate in author forums – if you know of forums about your subject matter, don’t be shy there either. Be sure you know the ground rules so you don’t sound like an infomercial. Most groups have different sensibilities.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic/epublishmedia.html#market

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September 2012 E-Zine (V11#9): Marketing Sunday, Sep 9 2012 

Some basic pages (any category may be multiple pages) you may wish to have include in an author/book website include:

  • Bonus content or special features not included in printed book –
    • Forum or Elist about the book content
    • Updated from author
    • Book buyer special offers

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This section is drawn from http://www.gregathcompany.com/web/

October 2006, V5#10: Genealogy Tuesday, Jan 6 2009 

Part of a genealogy or history related service or social organization? Consider having an ancestor round table. Everyone bring their knowledge and an ancestor. In turn, each give a brief case study of the ancestor and ask for suggestions of your fellows. If you have enough members interested, it could even be open to the public as a membership event, or fund raiser.