April, 2015 Magazine – Marketing Tuesday, Mar 31 2015 

Consider including in your marketing plan forward action, of some type (website/blog/social media post, personal or broadcast email, etc.), every week (or every day).

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February, 2015 Magazine – Marketing Monday, Feb 2 2015 

Now that we are all settling in to 2015, it’s time to revisit your marketing plan. If you don’t have one, now is a great time to make it a resolution and stick to it. While there are some books that contain such vital information that buyers will do anything to find you, marketing needs organized, planned, and followed through with.
This section is drawn from

November 2005, V4#11: Marketing Thursday, Jan 29 2009 

Using your contact information, follow up your initial press release with subsequent releases such as a report on sales, family gatherings, signing party, new projects, special offers/sales (holiday free shipping, contributor/family discount), etc.

April 2003, V2#4: Marketing Friday, Jan 9 2009 

Prepare (and send) press releases to all media (newspaper, radio, TV, etc.) within the area as you are completing work on the manuscript, again when they are being published, and after to cover such events as signing parties, etc.