February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
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At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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Book Manufacturing Concepts
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Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

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This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
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Marketing advice
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In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

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Genealogy ideas – this issue marketing applies to genealogy as well.
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Have a tip? e-mail us
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Computer aid!?! – see Design Inspiration this issue.

May 2015 Magazine – Produce Tuesday, May 19 2015 

Logical fact of “you get what you pay for” should be included as you form your publication plan. We’d all like library oversewn hard cover books of fine leather (gilt edging anyone), printed on a nice weight (how heavy depending on page count), high cotton content/acid free, fine paper (vellum, high opacity, bright white, etc.). However in the 21st century it’s rare to find anyone with the budget that will allow it.

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This section is drawn from
http://www.gregathcompany.com/publish

October 26-27 Retreat Basic Schedule Filled Monday, Mar 11 2013 

Times are yet to be confirmed and there may still be surprises, but here are the 11 learning opportunities on tap for package attendees at this time:

  • Movie Night
    Comic look at the pros and cons of stereotypes in research

March 2005, V4#3: Marketing Wednesday, Jan 28 2009 

Marketing is promotion!  To promote a book, good things about the book contents, yourself, your family (if genealogy) or area (if research tool), and history, as well at the physical form the book takes will be pointed out. These are all selling points.  Don’t overlook something that is positive because it wasn’t the main publishing focus.  For instance, archival quality is becoming a much talked about and sought after element in reference book publishing.  Whether this was of high priority for the author personally, it may contribute to sales if it is publicized.

May 2004, V3#5: Marketing Tuesday, Jan 27 2009 

Press release tip: After writing, go back over it – are there places where you can say the same things with fewer words? (see previous tip).