June 2017 E-magazine Wednesday, Jun 28 2017 

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What’s It Mean? A-Z
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Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

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More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Genealogy ideas
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The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

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Have a tip?  e-mail us

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Computer aid!?!
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As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

Advertisements

Electronic Magaizine Issues now all current! Tuesday, May 20 2014 

Our monthly electronic magazine has now been brought up and is current. You can view individual entries on our blog – by subject, or go to our website to view them by issue.

Full September, 2013 Electronic Magazine Tuesday, Oct 8 2013 

What’s It Mean? A-Z
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Bar code: Symbol capable of being read by an optical scanner. Generally placed on back cover providing specific information about item.

Binding: Folded sheets (signatures) or single leaves (pages) secured on one edge (spine) and protected by a cover.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Placing your eBook in a keeper case, usually used for DVDs, gives you an outer cover, as well as a space inside for a small booklet.

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Taken from
http://www.gregathcomany.com/publish/design/insertitems.html#cd
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Book Manufacturing Concepts
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Some things you may consider when seeking permission to reprint:

  • Copyright release can be anything from “sure, please keep this work in print and do whatever you want to with it” to very specific like “you may print 15 copies, with the attached disclaimer, but otherwise unchanged in hard cover with this publisher, at one time in the next six months, not to be used for profit”. Copyright release may require compensation in exchange for the release.

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Taken from
http://www.gregathcomany.com/publish/reprint.htm
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Marketing advice – variable data
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Microsoft Office users may be comfortable using mail merge to personalize each and every mail piece. If not, with a little bit of effort, learning the tricks can pay dividends. Instead of a general form letter/card – each one can be personalized. The days of hand addressing or running labels you have to stick down can be a thing of the past as well. Mail merge everything into a PDF to be sure it all prints exactly the way you envision (no additional charge) or send along your Excel spreadsheet or Access database with your camera ready mail merge file for a small service fee.

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Taken from
http://www.gregathcomany.com/service/cards/postcards.html
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Genealogy ideas
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You might be surprised what you can find useful in free federal publications: http://publications.usa.gov/USAPubs.php?NavCode=K

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Have a tip? 
e-mail us
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Computer aid!?!
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Have you jumped on the social networking bandwagon, but don’t think it’s worth the time? Consider choosing 1 social networking platform and take the time to learn how to really use it. Then, don’t over use it. If you begin to see results, you may choose to grow into another platform, etc. but just having a user account won’t do much good unless you make it work for you.

August E-Zine Note Saturday, Aug 4 2012 

The August issue of our E-Magazine is now available through our website. We will not be breaking it out this month. Thank you, in advance, for understanding and clicking!