January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

Advertisements

September 2015 Ezine – Book Design Wednesday, Sep 2 2015 

Tips to promote QR code scans

  • Provide a call to action near the code.
  • Be mysterious, but useful: consider “teasing” code content, but not fully describing.
  • Go beyond the basics, consider using your color scheme/logo/font/theme in the design of the code. If you are basic, use design options (color/shape/photo) to draw the eye to the code.
  • Test to be sure your completed size works – don’t get too small or overly large.
  • Remember content will be viewed on mobile device. Example of making desirable content work in this format might be: Instead of bringing up a full size map, email the link to the full size map, so the user can view on larger computer monitor. Likewise, remember generally slower connection speeds when deciding how much compression or segmentation of material to incorporate.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

August 2015 Magazine – Design Monday, Aug 17 2015 

Popular QR Code uses include

  • vCard (virtual business card) on regular business or calling cards
  • Click for more/extra/color/exclusive content (maps, individual photo or gallery, music, video, PDF)
  • Order yours via Paypal
  • Go to…Website (including pages not linked any other way), blog, social media, app, etc.
  • Exclusive text, actually encoded into the code itself, of all types – over 4,000 characters (special offers, expanded information, etc.).
  • Make a call (dialing now)
  • Produce email (material submission, sign up/request for…)

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

April, 2014 Electronic Magazine – Production Tuesday, May 20 2014 

Some ideas for Electronic edition publications

  • Maintain a supporting blog, social network, and/or website.
  • Offer free updates.

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This section is drawn from
http://www.gregathcompany.com/publish/design

March, 2014 Electronic Magazine – Design Tuesday, May 20 2014 

If you are considering a digital edition – whether as sole edition/format, or an alternate – do be sure to take advantage of at least some of the additional features you can use in an electronic edition.

December 2012 E-Zine (V11#12): Design Wednesday, Dec 19 2012 

Top reasons to publish electronically:

  1. Allows for inclusion of non printable items such as audio and video

  2. Allows for format augmentation that may not be budgeted for in print.

  3. Easy to update and enlarge – no waiting to sell out of stock for new “improved” edition.

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This section is drawn from
http://www.gregathcompany.com/epublishmedia.html

November 2012 E-Zine (V11#11): Production Thursday, Nov 1 2012 

Publishing electronically also opens up a new world of possibilities! No longer do you have to produce a single manuscript and call it done. Is there a format that supports video great, another that does links better and a third you love, but only supports formatting like bold, italics, and underline? Gregath can tackle the job of producing manuscripts tailored to each electronic format for you, or provide support to allow you to confidently to it yourself.

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This section is drawn from
http://www.gregathcompany.com/epublishweb.html

October 2012 E-Zine (V11#10): Design Thursday, Nov 1 2012 

Content ideas for electronic content include:

  1. More design elements like full color spread including backgrounds, watermarks, etc.
  2. Direct links to additional information not included in original or electronic text layout.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital.html

Free or Reduced Color pages with your publishing – limited time Monday, Apr 30 2012 

Publishing 100 or more this spring? How about 2 free color pages (restrictions apply) in your book?

Publishing fewer this spring? How about 2 color page (restrictions apply) for the price of black printing in your book?

Visit our website for the details!

December 2006, V5 #12: Marketing Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 

If using email for renewals, don’t use it only for renewals, consider sending extra/color photos (if Copyright release is available), timely tidbits, in-depth coverage, save the dates, quote of the week/month, etc. – things to encourage opening over discarding.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

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