June 2012 E-Zine (V11#6): Marketing Wednesday, Jul 18 2012 

In today’s world it is important to send out a polished appearance. This includes using handwriting only for specific impact. A PR mailer should have your return information printed on it, however a hand addressed piece can add to the personalized touch. We offer a variety of printed envelope options (standard minimum 500). Hesitant to buy 100s of custom imprinted envelopes for this project? Did you know USPS can send you envelopes in several styles with postage already on them in quantities as few as 50? Fairly plain ones cost 57 cents each – only 1 penny more than a blank post-paid envelope from USPS. Visit USPS  and mouse over “shop” (in the blue line) and click “Order Personalized Stamped Envelopes” (3rd choice). Don’t forget to sign in (or create your free account). Payment options even include PayPal! (instructions current as of 7-18-12)

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/marketing

New Packaging Information on Website Wednesday, Jun 3 2009 

We have added some pictures and other ideas to our mailers page. Hopefully this will give you a better idea of what we can offer you in support material – including some displays for shows.

February 2005, V4#2: Production Wednesday, Jan 28 2009 

Include all your photos in a hybrid “printed” book: For the author that would also love to see every photo available in print – a book with accompanying CD may be the answer.  Select the “cream of the crop” to be printed into the actual book.  The CD – which can be attached to the book via envelope or spindle – can contain a wealth of digital information.  Photos galore and/or original document scans, GEDCOM files, author notes on theories, etc.

September 2004, V3#9: Marketing Wednesday, Jan 28 2009 

When marketing a book, try to keep all of your author produced material to a general theme concerning format.  This might include choosing a paper/card stock color, keeping the major amount of your fonts the same (many even make sure it matches the book).  You may even choose a “theme” (ready made design – often involving graphics)  from a publishing program and carry it throughout.  Like any large retailer, this “small stuff” will help build what is called Name Brand Recognition.  When they see the envelope in the mail, they know without even looking it’s from you.  If they see a flyer they know it’s about the book without reading it.  Many “repeat authors” even carry the design over to other projects.  Some keep the exact same design format, others change one or two elements such as color or headline font.

April 2004, V3#4: Production Tuesday, Jan 27 2009 

Mixed Media Books: Authors who have opted for a traditionally printed book should not overlook the possibility of including additional material on CD with their books.  This can be done totally separately or with an envelope (or spindle) affixed to the book itself (generally inside the back cover).  The author can include files of anything that was “cut” from the book, more reference, further stories & details, links to favorite places, artwork, GEDCOM, etc.

May 2008, V7#5: Genealogy Wednesday, Jan 7 2009 

Back to basics: Consider buying a box of #10 envelopes. They fit inside a standard business envelope (#12) without folding. A folded SASE adds more thickness than a folded letter in a flat SASE. This sometimes causes envelopes to get caught in automated machinery. This is a good addition to your “tool box” for queries and SASE.