Book Design and Electronic Magazine
black & white, element, full color b/w, thematic, theme Gregath Company, Inc.
7:27 am
Consider using artwork and graphic elements to enhance your overall book design. This can be done in black and white or color. Please note the example found here of A Witch With No Name, by Rachel Harrison (Harper Voyager, multiple editions). This photo shown as design example – no Copyright infringement intended. The page image to the back is the title page which carries the color graphic and display font through the chapter headers (front) – note the drop cap is not display font for readability.
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This section is drawn from
http://www.gregathcompany.com/publish/design/art.html
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Book Design and Electronic Magazine
bonus, digital, ebook, electronic, electronic book, element, extra, link Gregath Company, Inc.
11:04 am
Content ideas for electronic content include:
- More design elements like full color spread including backgrounds, watermarks, etc.
- Direct links to additional information not included in original or electronic text layout.
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This section is drawn from
http://www.gregathcompany.com/publish/design/digital.html
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Definitions and Electronic Magazine
element, notch, notching, perfect binding, perfect bound, process, service, soft binding, soft cover Gregath Company, Inc.
11:02 am
Notch/Notching (may be used in perfect binding): Parallel grooves cut into the spine perpendicular to the binding edge. The depth and the distance between the grooves can be adjusted to suit the size and weight of the text block. Notching (vs. not notching) increases the amount of surface area on the spine that comes in contact with the adhesive and increases the strength of some type bindings.
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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Book Design
binding, chapter, design, electronic, element, end note, font size, font style, foot note, footer, format, guideline, header, index, layout, page number, publication, rule, section, title, treatment Gregath Company, Inc.
3:34 pm
There is no “silver bullet” for proper publication design or format. However, there are some very basic rules to get you ready to go:
Basic design elements to consider
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This section is drawn from www.gregathcompany.com/publish/design
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Book Design
element, item, keepsake, memory, momento, scrapbook, special Gregath Company, Inc.
8:49 pm
Some interesting items we has seen go into genealogy and family history books include: WWII Ration book and what was left of the family stamps, photos of boot camp (including the bugler), military unit photos, listing of cemeteries (and locations) in the book, advertisements from family business, Railroad Card, etc. Anything that someone may have (or currently do today) kept in/for a scrapbook should be considered.
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This section is drawn from http://www.gregathcompany.com/udo.html
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Book Design and Electronic Magazine
alternatiive, custom, design, element, end paper, end sheet, free form, freehand, leaf, one of a kind, photo, plate, printed, rubber stamp, sheet Gregath Company, Inc.
4:28 pm
Pep up your end papers: Lower cost alternative to custom printed end sheets:
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Book Design and Book Production and Definitions and Electronic Magazine
black and white, blank, bold, book, brightness, business, design, element, fiber, filler, leaf, manuscript, offset, opacity, opposite, page, paper, print, printed, printing, reflectance, sheet, transparence, weight Gregath Company, Inc.
2:54 pm
Paper opacity is the lack of transparency that allows a sheet to conceal print on the opposite side. weight, brightness, type of fiber and filler in testing can all greatly influence opacity. Reflectance of paper is measured when backed successfully by a white body and a black body. The ratio of these two measurements determines the opacity reading. Typical opacity of 50# white offset is 88-90; 20# business paper is 84-88. A quick and very basic “home” test is to print something large and black (black and white clip art and or various sized of bolded text) on a sheet of paper, place a blank sheet of the paper to be tested over this printed sheet. Any print that happens to show through, will show a bit more if actually printed on the currently black paper. For book printing, take your darkest page and try this test. Many manuscript designers will change their manuscript elements to decrease the opacity needed for a nice book rather than pay the difference for higher opacity.
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Definitions and Electronic Magazine
binding, choice, color, element, family crest, hard bound, hardbound, publisher, sceme, service, soft bound, softbound, tartan Gregath Company, Inc.
5:57 pm
Too many choices to decide? Consider choosing a color (scheme) that matches a favorite color, allow the publisher to select something, or take the color (scheme) from family crest or tartan.
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This section is drawn from information online at http://www.gregathcompany.com/bindings.html
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Electronic Magazine and Marketing
archival quality, area, author, book, content, element, family, focus, format, Genealogy, history, Marketing, PR, priority, promote, promotion, public relations, reference, research tool, selling point Gregath Company, Inc.
5:39 pm
Marketing is promotion! To promote a book, good things about the book contents, yourself, your family (if genealogy) or area (if research tool), and history, as well at the physical form the book takes will be pointed out. These are all selling points. Don’t overlook something that is positive because it wasn’t the main publishing focus. For instance, archival quality is becoming a much talked about and sought after element in reference book publishing. Whether this was of high priority for the author personally, it may contribute to sales if it is publicized.
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