December 2003, V2#12: Marketing Thursday, Jan 22 2009 

Further online PR possibilities include working with your ISP to search newsgroups/usenet through your email program.  Once you find lists about your subject matter and review them, post information about your book.

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August 2003, V2#8: Marketing Sunday, Jan 11 2009 

Join email lists that have the same subject matter as your book.  After getting an idea of the type of information that is posted and the rules, send an email to the list(s) about your new publication.  You might start at http://groups.yahoo.com or http://www.egroups.com