April, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

Your virtual tour can be as little as just increased interaction from a different address, at a given time. However, any tour (real or virtual) is what you make of it. Offering special discounts, individualized signings, goodies (stickers, book marks, art postcards, etc.) and/or even drawing for a free book, are add-ons that may easily be included.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

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E-Magazine Volume 12 Issue 6: What does it mean? A-Z Thursday, Jun 6 2013 

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Basic Size: Standard sheet size per type of paper that determines the weight.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

April 2004, V3#4: Define Tuesday, Jan 27 2009 

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Clip Art: Commercially produced “stock” images, already prepared, many times found in collections.  Generally copyright free with some limitations, it can be “cut and pasted” directly into the publication

Line Art: Made of individual lines, no % shading or close line fill – unless special handling is required for a  (some very detailed older woodcuts, etc.), these do not add to cost of publication

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://gregathcompany.com/gloss.html and
http://gregathcompany.com/glosswrite.html

May 2003, V2#5: Define Sunday, Jan 11 2009 

Cover Plate (Artwork Engraving): A product necessary for the inclusion of special artwork such as drawings, coats of arms, borders, etc. on the front cover of a hardbound book. Also, this option is more economical than per line imprint for multi-line impressions and/or large orders.