August 2004, V3#8: Define Tuesday, Jan 27 2009 

Self-Mailer: Publications (Newsletter, marketing material, etc.) that design the mailing area (space for return & delivery addresses, postage, etc.) into the outer cover and are sealed closed for mailing.  Please note that self-mailers are not a possibility for international mail originating with the United States. 


Used for magazines and newsletters – also marketing flyers, etc.


For other writing, printing, publishing, marketing lingo, check our glossaries at and


Self mailing journal

Self mailing journal

March 2004, V3#3: Marketing Tuesday, Jan 27 2009 

If looking toward international advertising/circulation, consider providing inside and outside US information.