Leap Year 2012 Publishing Special Offers Monday, Jan 23 2012 

Occasionally, Gregath extends special publishing package offers. As leap year doesn’t happen every year, these special – limited time – offers triple the savings potential. Publishing orders received by February 29, 2012 may qualify for free ISBN, free Library of Congress Number and up to $10.00 per book savings on color hard bindings. Check out the full details and get your mailing ready!

July 15 Deadline for Retreat on the lake 2009 Monday, Jun 29 2009 

Lake Shore DawnRetreat on the lake 2009 registration deadline is fast approaching. If you have put off reserving your space until the last minute, now is the time. July 15, 2009 is when we will decide if the retreat is viable in the 2009 economy. Originally, this was the discount reservation date. However, if budgets can not be stretched to include discount registrations, we know most can not include the luxury of a full price retreat.

Catalog Updates Monday, Mar 9 2009 

Catalog upgrades include shopping cart links for most scrapbook and coloring books. Some titles increased in price, including assorted coloring books, Kentucky, North Carolina and Tennessee books. Easter Egg Sale: As the shopping cart links get updated, you can still find the old prices on some titles. If you find an old price through online ordering, enjoy it with our complements.

Go to our catalog – click here.

New Publishing Sale Thursday, Feb 26 2009 

Upgrade your color soft binding to color hard binding for just pennies more. This drastic savings is only available through March 30, 2009. Visit www.gregathcompany.com/salep.html for all the information.

November 2005, V4#11: Marketing Thursday, Jan 29 2009 

Using your contact information, follow up your initial press release with subsequent releases such as a report on sales, family gatherings, signing party, new projects, special offers/sales (holiday free shipping, contributor/family discount), etc.

September 2005, V4#9: Marketing Thursday, Jan 29 2009 

With pre-publication sales, consider offering, in addition to the pre-publication payment discount, something special about those paid books.  It could be author signed, numbered, include a color photo page, color divider pages, custom frontice piece, or an improved binding for an extra charge.  If the publishing project is for softbound books, offer a hardbound collectors edition price in addition to the regular discount softbound edition.  If going the hardbound/softbound marketing route, don’t forget to market to your libraries, especially if you are able to offer the hardbound edition for not much more than the standard retail for the softbound edition will be.

December 2002, V1#4: Marketing Friday, Jan 9 2009 

Pre-publication price/sale:  If you don’t already know who your target audience is for your book, it’s not to early to start finding out.  Once you know who your audience (potential buyers) are, contact them before your book is back from the publishers.  Extend them the courtesy of a special price (we suggest at least $10 off) if they send you a paid order by the publication date.  We find that giving people around a month works well for postal contacts.  Email and phone contacts wouldn’t need quite as long.  If you decided to go with a wholesale price as discussed last issue, you could offer the same price as pre-publication or a higher one. 

By extending a pre-publication special, you single out customers and make them feel special in addition to helping out in the wallet!  This is especially good for the author who is funding their own publication.  Our company even offers 200 free flyers with any offset printing order to help with this effort.  

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