July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

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Thanksgiving 2014 Catalog Special Monday, Nov 24 2014 

Thanksgiving week catalog orders = free delivery!

For every paid order received before midnight, Saturday, November 29th, 2014, receive a full refund for paid S&H with your order delivery, plus a little “thank you”. To take advantage of this offer, include the discount code ShipThanks14 with your order.

Fine Print: Orders that do not include this code may not receive this offer. This offer may apply only to in stock and drop ship only. If your order doesn’t quality, you will be contacted with the option of canceling before shipment.

Also, check out our reasonable gift services at http://www.gregathcompany.com/catalog/general/giftservices.html

November 2002: V1#3: Marketing Wednesday, Dec 24 2008 

When deciding on what the total cost (retail) for you book is to be you need to consider not only production cost but any additional postage during manufacturing or other hidden costs as well as delivery postage to your customers (if you plan to sell “postage included”).  In a genealogy or family history, it is not usually smart to try to recoup research, manuscript preparation or travel time and expense through your retail price.  However, one may wish, once they have established the “break even point” and what profit margin they wish to have they might want to add in “standard wholesale”.  In the book industry genre (topic, subject) wide, book stores and book dealers expect to be able to buy books at 40% off the retail sales price.  If you add 40% to what you feel you need from a book, then you will be getting a basic price for wholesale sales and that basic price+40% on retail sales.  This also gives you room to run special pricing if you desire such as a lower pre-publication price (discussed next month) or a sale at a family reunion, etc.