February 2017 E-Zine Tuesday, Feb 7 2017 

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What’s It Mean? A-Z
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Paper Grain: The direction most of the fibers within paper generally lie, corresponding to the direction of their flow on the papermaking machine.

Paper Opacity: Nontransparent property which prevents or reduces “show through” of printing from the book side of the next sheet.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Via digital watermark consider adding monograms, coats of arms, or book subject/part wallpaper designs to some, or all pages.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Too much of a good thing: While technology exists to jam pack content on a page, and layer it with digital watermarks, don’t use it in such a way that it splits the reader’s attention too much. You don’t want readers feeling like they have a puzzle book that is hard to read.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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When using book content online (marketing or sharing), do Copyright protect yourself by placing information in a watermark on each page/image. Visit a few examples on our website: Alexander Index (PDF), Green Index (PDF), Chute Cover (JPG)

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Genealogy ideas
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Did you know the Library and Archives of Canada is digitizing (and making available) WWI soldier information: http://www.bac-lac.gc.ca/eng/discover/military-heritage/first-world-war/first-world-war-1914-1918-cef/Pages/canadian-expeditionary-force.aspx

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Have a tip?  e-mail us
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Computer aid!?!
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Looking for other ways to have your manuscript “at hand”? A tablet may be a better compromise between a desk or laptop and a phone. Again, Android users can download MS Word app for free, while Windows users can access MS Word for free, while online. Many of today’s tablets can also attach keyboards, mice and wireless printers with ease while having robust memory (both speed and capacity).

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January 2012 E-Zine (V11#12): Define Thursday, Dec 29 2011 

What’s It Mean? – Writer’s Lingo
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Desktop publishing: The use of a personal computer to bring together text and other elements (photos, graphics, etc.) into a camera-ready manuscript without using other resources (typesetter, paste-up, etc.

*Desktop publishing (2): The use of a personal computer to produce multiple copies of a manuscript to be bound in some method as books.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

January 2006, V5#1: Production Thursday, Jan 29 2009 

Basic Paper Primer

Paper  weight is based on the basic size of a given paper as determined by a given mill.  For this reason, many weight notations one finds has at least 2 separate numbers.  This does not necessarily mean the weight fluctuates between the two.  Generally with printers and suppliers is not a range, but a definition from more than one source and may include more than one grade of paper (bond, text, etc.).  A 50/60# paper is ordered as 50# and as 60#.  However, when put through standardized testing, it is found that each sheet carries the same weight. All specifics supplied If in doubt, check with the business presenting the number information for formal explanation.  Gregath paper suppliers do recognize the standard variation in basis weight of + or – 5% as acceptable by industry standards.

Paper brightness affects the legibility and contrast of printing.  The brightness test measures the reluctance of paper under strict optimal conditions and related it to a white standard (Magnesium Oxide).  The test is mainly applicable to white paper grades.  Basic offset grades are usually in the 80% brightness range.  Aesthetic importance may also be given to the brighter papers.  However, if archival quality is a focus, one must be certain that it is not traded for the brightness.  White papers with 90+ brightness sometimes actually have a blue or colored cast due to additives. 

March 2005, V4#3: Production Wednesday, Jan 28 2009 

Q. Will my book be archival and/or acid free?

A. It depends on how technical your definitions of acid free and/or archival are. This webpage has been provided for further education. Short Answer:  Our books meet several standards and are considered by many to be acid free. 

We utilize the offset printing method and/or digital copying and a variety of binding processes. These methods add a small percentage of acidic material while printing on any paper. We have yet to find any publishing process that is totally (100%) acid free, even if printed on high cotton (or “rag”) content, acid free paper. Additionally, the first bare hand that touches any acid free material also introduces acid to it.  However, by Gregath’s use of pH balanced paper (commonly referred to as “acid free”), your book will be over 99% acid free and will last for several decades – depending upon the owner’s treatment of the book.

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This section is drawn from information online at http://www.gregathcompany.com/archival.html

March 2005, V4#3: Design Wednesday, Jan 28 2009 

If archival quality is important to the author, they should take a moment and define what exactly is important to them and why.  After this is complete, they can begin seeking printer/publishers and/or methods for their book production.  Always query about definition of archival words and jargon as they seem to vary widely – never assume.

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This section is drawn from information online at http://www.gregathcompany.com/bookselling.html