July 2006, V5#7: Marketing Tuesday, Feb 24 2009 

Encourage Repeat Customers (Periodical Focus)

Options that will not add to the cost of a periodical may include: 
Work with label producer on special label marking, maybe even a different label: clear/white, etc.) and note this in the issue. Can even be done by hand such as an highlighted label, a star sticker, etc.  Additional Tip:  Never use the same marking two years (or subscription spans) in a row.
 

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html  

April 2005, V4#4: Production Wednesday, Jan 28 2009 

Most of the work Gregath Publishing Company does in-house is offset printed.  We offset print on uncoated papers.  Uncoated papers have been traditionally classified by weight.  Interest has begun to increase also as to the brightness as well as archival nature.  As publishers, we have selected as our basis paper one that balances all of these issues while taking into account economy as well.  If a customer has a list of specifics, or even a particular brand/type of paper, we are happy to get paper mill quotes and pass the information on. 

Gregath’s standard book paper is a #50/60 uncoated white paper, acid free with a brightness of 84% – long grain.

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This section is drawn from information online at http://www.gregathcompany.com/paper.html