December 2011 E-Zine (V10#12): Define Wednesday, Nov 30 2011 

Writer’s Lingo:
Crop marks: lines indicating what part of the photograph to print. These are commonly placed directly on the face of the photograph with grease pencil (which will easily rub off later). Our company charges extra if many photos are submitted this way.
*Dead copy: Any previous drafts or copies that have been discarded once proof read and any changes have been completed. All drafts should be dated (easiest), marked or coded so the writer can be sure of working on the “current” and be able to see their progress in the older ones.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

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September 2003, V2#9: Design Saturday, Jan 17 2009 

While crop for effect (as mentioned last month) is usually a little more expensive at most publishing houses, we perform this service to some extent, free of charge and the end result is much more gratifying. Our professionals will choose exactly where the half-tone should be cropped and/or enlarged/reduced at no additional charge to you.  After all, are you trying to show Uncle Ed or the yard he was standing in? Of course, there are times when the background IS the picture. We also receive instructions to enlarge or reduce to a specified size without cropping and it is physically impossible to comply, because without cropping, the size specified cannot be reached from the original without warping the outcome. Enlargement or reduction can only be done overall, not in only one direction. When we face such a problem, we use the largest dimension, and let the smaller fall where it may. [If 3″x5″ is specified, when we get to the 5″ measurement, the requested 3″ may be less than 3″.] If an author prefers total control over their sizing and cropping, this can also be done with us at an additional charge in-house or they can send exactly what they want and mark “same size originals” at no additional cost.

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This section is drawn from information online at http://www.gregathcompany.com/tips.html