May 2006, V5#5: Marketing Friday, Jan 30 2009 

Options that will not add to the cost of a periodical may include: 
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue.  Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.

May 2006, V5#5: Production Friday, Jan 30 2009 

When choosing your overall book design, always consider cost and marketability.

April 2006, V5#4: Marketing Thursday, Jan 29 2009 

One marketing options that will add too much to the cost of a book or periodical may include: Consider adding a loose purchase/renewal form to (renewal) issue – use colored paper for “pop”.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

October 2004, V3#10: Design Wednesday, Jan 28 2009 

Overall colors: Even if you don’t have a full color budget, you can consider color on a bigger scale.  What colors of cover are offered and what colors of imprint are included in the base price?  What colors of end sheets and text paper can be used economically? A brown suede-look book might really be enhanced with cream text and end papers.  Then, to use gold or bronze foil or even cream ink?

Red foil on carmel suede finish.

Red foil on carmel suede finish.

July 2004, V3#7: Marketing Tuesday, Jan 27 2009 

Keeping in mind shipping costs while setting a book’s price, many choose to send their mailings USPS Media Mail.  As with any class of mail, this one has some rules you may not be aware of.  One of which is that no billing invoice or advertisement may be placed in the box.  As always when sending through the post office, packing slip/inventory with arrival address is still encouraged.

April 2004, V3#4: Marketing Tuesday, Jan 27 2009 

When figuring pricing, remember shipping material costs.  If you choose to send your books via USPS Priority mail, you can order your boxes and tape free of charge directly from the post office online at http://www.usps.com.  Find the shipping materials area and the boxes, tape you need, the “price” is $0.00.  There are stipulations you’ll need to adhere to that are listed on their site including you must use these items for priority class only.

Gregath ISBN Update Tuesday, Jan 20 2009 

 As always, we suggest you obtain and use your own ISBN. However, if you prefer to use one of the Gregath ISBN, the fee is now $40.00, per number.

June 2003, V2#6: Marketing Sunday, Jan 11 2009 

One can choose to have a press release, or do a press kit.  A press kit can contain:

*a photo of the author, the book, etc.
*a sheet about the book itself.
*a sheet about the author.
*a sheet about why the book is being published.
*a sheet about the publisher.
*a sheet about purchasing.
*a calendar of planned events important to the book such as signing party, etc.
*any other promotional material you can think of

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This section is drawn from our marketing page at http://www.gregathcompany.com/marketing.html 

September 2005, V4#9: Genealogy Tuesday, Jan 6 2009 

Don’t forget as fuel prices rise and we turn to our computers more and more, to document.  Sometimes there is no substitute for a research trip.  Sometimes volunteers, such as the network at http://www.usgenweb.org can help.

Retreat on the Lake Update – Schedule and Registration Monday, Jan 5 2009 

 Retreat on the Lake 2009 has more topics and speakers set. Visit for more information – http://www.gregathcompany.com/workshop/2009. The first money saving deadline has passed. The full registration cost is now $180.00 (available only through July 15 before the cost rises further).

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