Febrary 2009, V8#2: Marketing Monday, Feb 16 2009 

Free or nearly so:

Make your own coupons! These can be done in a variety of formats (flyers, brochures, book marks, business or post cards, etc.). Be sure to include all your contact information, the item in question, and something extra for the bearer. Coupons can be for a particular amount or % off, free or reduced shipping, an autographed copy, a mystery bonus (some imprinted advertising specialty), etc. The sky is the limit. Give the coupons out in person, leave them on freebie tables, tack them to bulletin boards, include them in correspondence, etc. Don’t forget to consider terms such as an expiration date and if the coupon needs to be surrendered.

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This section is drawn from
http://www.gregathcompany.com/marketingfreeadvertising.html

 

 

January 2005, V4#1: Marketing Wednesday, Jan 28 2009 

Make your postage count!  If you have a reason to send anyone correspondence, include information about your publication in some format as well.

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This section is drawn from information online at http://www.gregathcompany.com/marketing.html

December 2004: V3#12: Marketing Wednesday, Jan 28 2009 

As the holiday season progresses, we’d like to take the time to remind everyone that a report on the book project in all of your holiday correspondence can increase interest and donated materials.

October 2004, V3#10: Marketing Wednesday, Jan 28 2009 

You may choose to have matching stationery – including cards, invoices, inserts, etc.  This provides you and your project(s) visibility and product recognition.  If you incorporate your project(s) into your stationery and add a card or bookmark to all correspondence, you never know what interest you may pick up.

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This section is drawn from information online at http://www.gregathcompany.com/marketing.html

December 2004, V3#12: Genealogy Sunday, Jan 4 2009 

As you re-established family connections over the holidays, don’t let them slide.  Try to maintain a correspondence of some type with everyone.  You never know when some new bit of information may surface through general communication.

January 2004, V3#1: Genealogy Sunday, Jan 4 2009 

Stumped?  Are your organized?  It may sound silly, but unless you organize all your notes into something that anyone could walk in and look something up in, you may have numerous clues to your missing data already.  Organize your family data, proof, lists of where searched, correspondence – everything.  The computer is great because you may choose to even cross reference easily :o)