May 2009, V8#5: Define Wednesday, May 6 2009 

International Standard Book Number (ISBN)

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

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June 2006, V5#6: Production Friday, Jan 30 2009 

ISBN

The inclusion of an International Standard Book Number in your book design, places you in the “Books in Print” reference series, available in print and online from many different places. Additionally, this places the book in the database that most large chain bookstores and many smaller book shops use to special order titles. This is a way to get Barnes & Noble and Books-A-Million to carry the book without loosing inventory control. If an author has their own ISBN, they fill these orders directly. Generally, if a publisher ISBN is used, a copy or two stays with the publisher to fill these orders.

March 2006, V5#3: Define Thursday, Jan 29 2009 

ISBN: International Standard Book Number – assigned by various agencies world wide.  A unique 10 (old) or 13 (new) digit number, used for inventory control by many book sellers.  The assignment of this number also places the title in “Books in Print”.  http://www.isbn.org

Flat Back (square back): A book that has not been rounded and backed.

August 2005, V4#8: Marketing Thursday, Jan 29 2009 

A correctly applied for and used ISBN can lead to more sales and easier distribution.  Having an ISBN adds your book to the “Books in Print” series.  Most major online booksellers use this as their database.  This is also how most bookstores check on availability for special orders.

June 2005, V4#6: Marketing Thursday, Jan 29 2009 

If an author chooses to, applying for ISBN numbers will get the book(s) in the “Books In Print” reference series.  Additionally, many stores that special order, do so from this ISBN database.  An ISBN number (and barcode) may be required if one plans to utilize a large wholesale distributor. ISBN website – www.bowker.com.

September 2003, V2#9: Production Saturday, Jan 17 2009 

ISBN stands for International Standard Book Number and is usually associated with the barcode on the back of books.  This number is assigned to a publication from the “publisher’s” prefix group – ultimately from R. R. Bowker – http://www.bowker.com.  A number only applies to the publication from that publisher in that format only.  In other words, if you have an ISBN on a hardbound book, your softbound edition can’t use the same number.  Some printers have numbers that can either be used for free, or for a small fee for publications.  Additionally, regardless of who produces the book, you can purchase your own block of numbers.  This may help if you don’t plan to stay with the same production company.  If you use printer A’s ISBN for the first edition and for your second printing use printer B – you can not use printer A’s ISBN on the second edition.  For more information, check out Bowker’s site above.

June 2003, V2#6: Define Sunday, Jan 11 2009 

Drop Ship: The seller of the product doesn’t actually have the inventory. The order is forwarded to the author minus a sales commission. The author maintains all book inventory and controls shipment.

August 2003, V2#8: Computer Thursday, Dec 25 2008 

Almost all programs will allow you to adjust the font size to some extent or another.  Production programs such as Acrobat, FrontPage, Print Artist, Publisher, Excel, Corel Draw, etc. usually give the most control.  Internet programs (with the exception of outgoing html email) are a bit different.

The Rule of Thumb: always look at your pull down menus!  Most programs have a menu that has to do with viewing or formatting (many times both).  Click them to see if there are font changing options.