June 2015 Magazine – Marketing Saturday, Jun 6 2015 

When producing press releases, here are more suggestions:

  • Don’t hesitate to include a headline  (1 line – the essence about your topic and not include author’s name)
  • 2-3 line summary of topic early in the piece
  • Consider formatting with “talking points”.

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This section is drawn from
http://www.gregathcompany.com/publish/service/marketing/freeadvertising.html

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January 2015 Magazine – Marketing Friday, Jan 9 2015 

Online, consider releasing some content related to your book. Table of Contents, Preface, and Contributors are all great ideas that can be shared, in their entirety, that may encourage sales. For genealogy, another idea is the entire index. Giving the index away is arguably a good strategy, and for those who feel this is to much, offer a surname only (no page citation, given names, or other data) – as this lets potential buyers get an idea of what is in your book.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

March, 2014 Electronic Magazine – Design Tuesday, May 20 2014 

If you are considering a digital edition – whether as sole edition/format, or an alternate – do be sure to take advantage of at least some of the additional features you can use in an electronic edition.

February, 2014 Electronic Magazine – Production Tuesday, May 20 2014 

Some ideas for Electronic edition publications

  • Produce an electronic edition exclusive: Make a cross reference area for specific family members with clickable links directly to all book content about that individual.

  • Family books – make a Google map available.

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This section is drawn from
http://www.gregathcompany.com/publish/design

February 2013 E-Zine (V12#2): Design Monday, Feb 11 2013 

Content ideas for electronic content include:

  • Book can be made fully searchable

  • Colorized b/w photos or graphics

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

September 2012 E-Zine (V11#9): Marketing Sunday, Sep 9 2012 

Some basic pages (any category may be multiple pages) you may wish to have include in an author/book website include:

  • Bonus content or special features not included in printed book –
    • Forum or Elist about the book content
    • Updated from author
    • Book buyer special offers

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This section is drawn from http://www.gregathcompany.com/web/

Manuscript Preperation Service Changes Friday, Feb 12 2010 

 Our manuscript preparation pages are moving. Additionally, we’ve added a page about preparing customized, polished, manuscripts from computer files.

September 2005, V4#9: Define Thursday, Jan 29 2009 

Brightness: The brilliance or light-reflection characteristic of paper (not necessarily related to its color or whiteness).

Dimensional Stability: The degree to which paper retains its dimensions during applied stress or changes in moisture content.

Coated Paper: Paper is traditionally coated on two sides and is broadly used for all types of printing, included multicolor work.  Lately, paper coated only on one side has become available and widely used as an economical measure.

March 2005, V4#3: Marketing Wednesday, Jan 28 2009 

Marketing is promotion!  To promote a book, good things about the book contents, yourself, your family (if genealogy) or area (if research tool), and history, as well at the physical form the book takes will be pointed out. These are all selling points.  Don’t overlook something that is positive because it wasn’t the main publishing focus.  For instance, archival quality is becoming a much talked about and sought after element in reference book publishing.  Whether this was of high priority for the author personally, it may contribute to sales if it is publicized.

March 2005, V4#3: Production Wednesday, Jan 28 2009 

Q. Will my book be archival and/or acid free?

A. It depends on how technical your definitions of acid free and/or archival are. This webpage has been provided for further education. Short Answer:  Our books meet several standards and are considered by many to be acid free. 

We utilize the offset printing method and/or digital copying and a variety of binding processes. These methods add a small percentage of acidic material while printing on any paper. We have yet to find any publishing process that is totally (100%) acid free, even if printed on high cotton (or “rag”) content, acid free paper. Additionally, the first bare hand that touches any acid free material also introduces acid to it.  However, by Gregath’s use of pH balanced paper (commonly referred to as “acid free”), your book will be over 99% acid free and will last for several decades – depending upon the owner’s treatment of the book.

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This section is drawn from information online at http://www.gregathcompany.com/archival.html

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