March 2003, V2#3: Marketing Friday, Jan 9 2009 

Paid Advertising

Some newspapers may still have “personal” columns which are usually widely read.  Sunday editions are the most popular.  They are usually sold on a “per word” basis and are more reasonable than the display type advertising.  Depending on the type of book you publish, this can be an effective avenue.

Advertisements

January 2009, V8#1: Design Thursday, Jan 8 2009 

Layout your work

Basic layout formats include a single block/column and two columns of the same width for books. Generally books no larger than 8.5×11″ don’t have more than two columns because it is rarely economical. Depending on your content and format selections, the question of economics for one and two column may change.

Basic design elements that will be on nearly every page:

  • header

  • footer

  • page numbers

  • font style(s)

  • font size(s)

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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