September 2005, V4#9: Marketing Thursday, Jan 29 2009 

With pre-publication sales, consider offering, in addition to the pre-publication payment discount, something special about those paid books.  It could be author signed, numbered, include a color photo page, color divider pages, custom frontice piece, or an improved binding for an extra charge.  If the publishing project is for softbound books, offer a hardbound collectors edition price in addition to the regular discount softbound edition.  If going the hardbound/softbound marketing route, don’t forget to market to your libraries, especially if you are able to offer the hardbound edition for not much more than the standard retail for the softbound edition will be.

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December 2003, V2#12: Design Thursday, Jan 22 2009 

Most printer/publishers can and do provide color work for customers. Color achieved as a result of ink changes or combination ink runs are often priced higher. Depending on the method of reproduction however if you wanted say brown printing on cream paper the ink is still 1 color (brown instead of black) and wouldn’t be charged extra (however the color paper would cost extra). Often color changes are used to highlight certain text areas or for a coat of arms. Should you desire a color photo page, we offer process work. However, it must be pointed out that it is not cost effective on runs less than 500.  We can also have color pages copied or in very small quantities possibly inkjet reproduced for economy.  

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This section is drawn from information online at http://www.gregathcompany.com/tips.html