September 2005, V4#9: Marketing Thursday, Jan 29 2009 

With pre-publication sales, consider offering, in addition to the pre-publication payment discount, something special about those paid books.  It could be author signed, numbered, include a color photo page, color divider pages, custom frontice piece, or an improved binding for an extra charge.  If the publishing project is for softbound books, offer a hardbound collectors edition price in addition to the regular discount softbound edition.  If going the hardbound/softbound marketing route, don’t forget to market to your libraries, especially if you are able to offer the hardbound edition for not much more than the standard retail for the softbound edition will be.

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September 2005, V4#9: Design Thursday, Jan 29 2009 

Splitting binding types for economy: Final book publishing costs can be reduced by the types of bindings that are chosen.  While a full project of hardbound books (standard, deluxe, or color) may not be affordable, a publishing of softbound books are.  Depending on the project, it may be possible to hard bind a few of these special to accommodate special paid pre-orders, special gift and family books, collector editions, etc.  By printing the text blocks at the same time, offset orders even saves on printing, versus publishing a hand full of hardbound books separately.