December 2002, V1#4: Marketing Friday, Jan 9 2009 

Pre-publication price/sale:  If you don’t already know who your target audience is for your book, it’s not to early to start finding out.  Once you know who your audience (potential buyers) are, contact them before your book is back from the publishers.  Extend them the courtesy of a special price (we suggest at least $10 off) if they send you a paid order by the publication date.  We find that giving people around a month works well for postal contacts.  Email and phone contacts wouldn’t need quite as long.  If you decided to go with a wholesale price as discussed last issue, you could offer the same price as pre-publication or a higher one. 

By extending a pre-publication special, you single out customers and make them feel special in addition to helping out in the wallet!  This is especially good for the author who is funding their own publication.  Our company even offers 200 free flyers with any offset printing order to help with this effort.  

November 2005, V4#11: Genealogy Tuesday, Jan 6 2009 

As we look toward the holidays, many genealogists put their genealogical “hobby” on the back burner as they prepare to gather with family and celebrate.  This is exactly the time you should keep genealogy in the forefront!  Don’t be a pest by asking the same questions every time you see someone.  However, it is a great time to re-establish old connections with holiday cards, calls and notes.  Keep your oral history files in mind as everyone sits around and “visits”.