July 2015 Magazine – Design Thursday, Jul 2 2015 

QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as “open source”, so there are wide varieties of free and nearly free services available online:   Start your search with the term “QR code generator”. Many sites that contain generators provide further free information from usage ideas to history and examples.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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March, 2014 Electronic Magazine – Manufacturing Tuesday, May 20 2014 

Printed editions shouldn’t be left out of the “bonus bonanza” electronic editions may have. Add cross-reference (web address or code for scanning) in printed editions for a gateway to bonus electronic material.

December 2011 E-Zine (V10#12): Define Wednesday, Nov 30 2011 

Writer’s Lingo:
Crop marks: lines indicating what part of the photograph to print. These are commonly placed directly on the face of the photograph with grease pencil (which will easily rub off later). Our company charges extra if many photos are submitted this way.
*Dead copy: Any previous drafts or copies that have been discarded once proof read and any changes have been completed. All drafts should be dated (easiest), marked or coded so the writer can be sure of working on the “current” and be able to see their progress in the older ones.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html