August 2015 Magazine – Define A-Z Monday, Aug 17 2015 

*Gang Shoot(ing): Several photographs to be included in the publication are placed together and halftoned at one time.  While many printers do this by shooting any photo “as they come” within the manuscript – this does not turn out well many times for very light and very dark photos.  This technique is often employed to reduce cost of photo.  Our new electronic halftoning process eliminates this need.

Gloss(y) paper: Paper that has been coated on one or both sides during paper production.  Some high gloss papers glare, making them difficult to read.  Additionally, gloss paper is generally expensive and can not be offset printed.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

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September 2005, V4#9: Define Thursday, Jan 29 2009 

Brightness: The brilliance or light-reflection characteristic of paper (not necessarily related to its color or whiteness).

Dimensional Stability: The degree to which paper retains its dimensions during applied stress or changes in moisture content.

Coated Paper: Paper is traditionally coated on two sides and is broadly used for all types of printing, included multicolor work.  Lately, paper coated only on one side has become available and widely used as an economical measure.