April 2005, V4#4: Production Wednesday, Jan 28 2009 

Most of the work Gregath Publishing Company does in-house is offset printed.  We offset print on uncoated papers.  Uncoated papers have been traditionally classified by weight.  Interest has begun to increase also as to the brightness as well as archival nature.  As publishers, we have selected as our basis paper one that balances all of these issues while taking into account economy as well.  If a customer has a list of specifics, or even a particular brand/type of paper, we are happy to get paper mill quotes and pass the information on. 

Gregath’s standard book paper is a #50/60 uncoated white paper, acid free with a brightness of 84% – long grain.

This section is drawn from information online at http://www.gregathcompany.com/paper.html

March 2003, V2#3: Marketing Friday, Jan 9 2009 

Paid Advertising

Some newspapers may still have “personal” columns which are usually widely read.  Sunday editions are the most popular.  They are usually sold on a “per word” basis and are more reasonable than the display type advertising.  Depending on the type of book you publish, this can be an effective avenue.