December 2012 E-Zine (V11#12): Marketing Wednesday, Dec 19 2012 

If you didn’t use your Christmas communications this year to spread the word about your publication, begin now to think of how to incorporate it into next year’s greetings:

  • Add information to stationary
  • Include a book focused insert – perhaps free post cards, a book mark, coupon, etc.
  • Mention a new book development in annual letter
  • For genealogy – request a small bit of specific information (don’t forget the SASE is by USPS)

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Visit http://www.gregathcompany.com/marketing for more

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Holiday Postal Shipping Information Tuesday, Nov 20 2012 

Friendly reminder, from USPS supplied information, on those Christmas shipping dates: Once you’ve made your purchase and had it wrapped and packaged for shipping (or allowed your retailer time to process the order), the dates below are the last dates suggested to ship for Christmas delivery –

Sending somewhere in the United States? Get it in the mail by December 22 if you are sending Express (overnight) mail, or December 21 for Priority.

Sending outside the US? Deadlines begin December 3 for Priority, go through December 11 for Express, and finalize December 17 for Global Express Guaranteed.

Don’t forget to buy some forever stamps in 2012 – they will be worth an extra penny in by February, 2013. Christmas forever stamps from this year will still be good for future holidays!