March, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

To look over an 8 week case study an no-nonsense check list of how to assist any event host in boosting marketing, foot traffic, and interest, read the article, How to Fill a Room by Ellen Cassedy (reprinted with permission). This is a great blueprint for every stop on a marketing tour or junket. However, for multiple local events, it would have to be adjusted, so as not to make friends and local contacts begin to tune you out.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/events.html

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February 2006, V5#2: Marketing Thursday, Jan 29 2009 

Visit Book Promotion Newsletter Archives for lots of suggestions, case studies, etc. (delivered e-publication is by paid subscription, but online archives are FREE)

December 2005, V4#12: Marketing Thursday, Jan 29 2009 

Consider developing at least one aspect of the book into a lecture, or character presentation, and market this presentation – always referring to the book.

October 2006, V5#10: Genealogy Tuesday, Jan 6 2009 

Part of a genealogy or history related service or social organization? Consider having an ancestor round table. Everyone bring their knowledge and an ancestor. In turn, each give a brief case study of the ancestor and ask for suggestions of your fellows. If you have enough members interested, it could even be open to the public as a membership event, or fund raiser.