Business Mailing Services Friday, Feb 20 2015 

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

GCI has held a permit imprint with USPS for many years. Last year, they began using variable data printing to individually address and prepare mail pieces for clients. This includes USPS smart bar codes which qualify business/bulk mailings for further discounts. Visit their new informational webpage at http://www.gregathcompany.com/service/printing/bulkmail.html

for more details.

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Electronic Magazine – September 2014 v13#9: Marketing Thursday, Sep 4 2014 

CACTreeBusCards copyWhen ordering full color cards of a business or calling card size: Depending on the needs of the project, high gloss coating, available at extra charge, may be an important upgrade: Besides allowing the color layout to “pop”, this greatly improves the longevity of business cards.

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This section is drawn from
http://www.gregathcompany.com/service/cards/businesscalling.html

Free postcards or discounted business cards with publishing – limited time Monday, Sep 30 2013 

PImageeople who self publish (fund their own work), need all the assistance they can get. Through November,2013, we are offering free post cards when publishing at least 50 books, and $5-10 off 500 color business cards. These cards can promote the book, the author, or any number of other things.

Visit http://www.gregathcompany.com/service/salep.html for full details on any current sales offerings!

Business and Calling Card new information and sample pricing available Thursday, Jun 20 2013 

Visit our new website information page at http://www.gregathcompany.com/service/cards/businesscalling.html, including sample pricing, for business and calling cards.

August 2009, V8#8: Marketing Wednesday, Aug 5 2009 

Small cards can be great small promotional pieces – even if they are never meant to be mailed via USPS. Great for cover-flat items, book marks, oversized business, trading, rolodex, book plates, and more. Cards fill a variety of uses including gaming cards, flash cards. place cards, trading cards, and more.

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This section is drawn from
http://www.gregathcompany.com/service/postcards.html

October 2004, V3#10: Marketing Wednesday, Jan 28 2009 

You may choose to have matching stationery – including cards, invoices, inserts, etc.  This provides you and your project(s) visibility and product recognition.  If you incorporate your project(s) into your stationery and add a card or bookmark to all correspondence, you never know what interest you may pick up.

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This section is drawn from information online at http://www.gregathcompany.com/marketing.html

September 2004, V3#9: Marketing Wednesday, Jan 28 2009 

When marketing a book, try to keep all of your author produced material to a general theme concerning format.  This might include choosing a paper/card stock color, keeping the major amount of your fonts the same (many even make sure it matches the book).  You may even choose a “theme” (ready made design – often involving graphics)  from a publishing program and carry it throughout.  Like any large retailer, this “small stuff” will help build what is called Name Brand Recognition.  When they see the envelope in the mail, they know without even looking it’s from you.  If they see a flyer they know it’s about the book without reading it.  Many “repeat authors” even carry the design over to other projects.  Some keep the exact same design format, others change one or two elements such as color or headline font.

June 2005, V4#6: Genealogy Monday, Jan 5 2009 

When preparing for a genealogy trip, always check to see what information is available online for the repository.  In some cases, the card catalog may be available.  In others, you may apply for a users card and, once it has arrived, even be able to schedule pulls so that your books will be waiting for you at the desk when you arrive at a given repository.