February 2005, V4#2: Marketing Wednesday, Jan 28 2009 

Include a photograph with any mailings (especially electronic): can be an action shot of the author writing or selling, or a special one from the book. If the book is already published, it could even be a “beauty shot” of the book itself.  Make sure to caption the photograph.  If it is from the book and the promotional material doesn’t address the photograph, the caption can be a bit longer to make sure you tie the photo to the book.


December 2004, V3#12: Define Wednesday, Jan 28 2009 

Credit lines: text that indicate where material came from.  Generally used for “extra” elements such as photographs and copies of original items.  i.e. “Courtesy of…,” “Permission to reprint this material comes from…,”, etc. a type of caption

April 2004, V3#4: Design Tuesday, Jan 27 2009 

Often overlooked space saving technique: Many times, an author wants to put a lot of information in a book, while publishing in the fewest pages possible (basic economics).  While an author may easily be able to fill 400 pages, they may be able to present the same information in an easy to read format of 350 or less – thus spending less per book to produce in hard or softbound format.  If the author has chosen to use photographs, one of the most overlooked ways of “saving space” is to have both the photographs one is interested in using on a page and to “fill up” the white space around the photos and captions with other text.  With our fees for photos, many people group their photos onto pages, but rarely do they think to also add text to these pages.  A page with two 2×4″ photos can accommodate quite a bit of text besides the captions.  Before laying these pages out, it’s always a good idea to double-check with your printer.