Febrary 2009, V8#2: Marketing Monday, Feb 16 2009 

Free or nearly so:

Make your own coupons! These can be done in a variety of formats (flyers, brochures, book marks, business or post cards, etc.). Be sure to include all your contact information, the item in question, and something extra for the bearer. Coupons can be for a particular amount or % off, free or reduced shipping, an autographed copy, a mystery bonus (some imprinted advertising specialty), etc. The sky is the limit. Give the coupons out in person, leave them on freebie tables, tack them to bulletin boards, include them in correspondence, etc. Don’t forget to consider terms such as an expiration date and if the coupon needs to be surrendered.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/marketingfreeadvertising.html

 

 

Advertisements

October 2003, V2#10: Market Saturday, Jan 17 2009 

As with email lists, check online for bulletin boards or discussion groups having to do with your subject matter.  After getting an idea of how information flows, post information about your book.

July 2005, V4#7: Genealogy Monday, Jan 5 2009 

Don’t overlook your local and regional genealogy events, retreats, genealogy, ancestor or book fairs!  While networking and finding hot leads are traditionally considered when attending ancestor fairs, you never know when you’ll meet someone researching one or more of your lines at any genealogy or family event.  When preparing to go consider having a name badge or ribbon (or even a shirt) made that details at least your main research lines.  Some events provide bulletin boards, chat areas, etc. – but it never hurts to increase your chances to “go above and beyond” planned activities to search out other researchers on your line.

May 2004, V3#5: Computer Thursday, Dec 25 2008 

What is an email list?  It is a list of folks who share at least one common interest/theme.  They subscribe to the list.  Anyone on the list can ask or answer questions.  Though sharing many things with a bulletin board format, this is ran through your email.  When anyone sends email to the list, everyone gets a copy in their inbox.  Two places to start your email list search is on US Gen Web and http://egroups.yahoo.com.