May, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

If you plan a virtual tour, don’t forget to market it! Just like having a book store signing, it can’t be a success if people don’t know it’s happening. Please, plan to do something different with every stop – even if it is just shifting the focus of Q&A topics (one stop, research, another history, another writing, another family, another future work, etc.). If visitors find themselves presented with the same things, they will be more hesitant to follow you.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

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September 2002, V1#1: Marketing Wednesday, Dec 24 2008 

Locally, if no one has thrown you an autograph or release party, you can do one yourself.  Make sure you notify all the local media as well as book stores, libraries, etc. in addition to sending out personal invitations.