January 2013 E-Zine (V12#1): Marketing Thursday, Jan 17 2013 

Seek book reviews. Many reviewers will want a free copy to keep or donate, while some will work from a loaned copy or alternate edition. One can easily hand out more review copies than you sell, but targeted reviews can be worth their weight in gold.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/marketing/freeadvertising.html

Advertisements

January 2004, V3#1: Marketing Monday, Jan 26 2009 

Further online PR possibilities include working with your ISP to search newsgroups/usenet through your email program.  Once you find lists about your subject matter and review them, post information about your book.