Electronic Magazine – November 2014 v13#11: Marketing Monday, Nov 3 2014 

As family historians, most authors have a list of public (or private) repositories that they would like to see their work preserved in. Many times this list equals or dwarfs the list of “paying customers”. Many times budget will impact how many courtesy copies may even be produced: Consider soliciting sponsored copies. With POD, there is no reason a special “donated by” page can not be included directly into the book binding. A more traditional route would be with personalized donation book plates. Further incentives, beyond the good preservation work, might include a gift, digital copies of source material, special access to your archives, etc.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing

Advertisements

August 2009, V8#8: Marketing Wednesday, Aug 5 2009 

Small cards can be great small promotional pieces – even if they are never meant to be mailed via USPS. Great for cover-flat items, book marks, oversized business, trading, rolodex, book plates, and more. Cards fill a variety of uses including gaming cards, flash cards. place cards, trading cards, and more.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/postcards.html

September 2004, V3#9: Production Wednesday, Jan 28 2009 

More about end sheets: If a hardbound book is produced, consider printed or matching end sheets (blue cover, blue end sheets). A low cost alternative to pre-printed end sheets would be fancy book plates of “free form one of a kind end papers” made with an inked rubber stamp.