April, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

Your virtual tour can be as little as just increased interaction from a different address, at a given time. However, any tour (real or virtual) is what you make of it. Offering special discounts, individualized signings, goodies (stickers, book marks, art postcards, etc.) and/or even drawing for a free book, are add-ons that may easily be included.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

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March, 2014 Electronic Magazine – Manufacturing Tuesday, May 20 2014 

Printed editions shouldn’t be left out of the “bonus bonanza” electronic editions may have. Add cross-reference (web address or code for scanning) in printed editions for a gateway to bonus electronic material.

March, 2014 Electronic Magazine – Design Tuesday, May 20 2014 

If you are considering a digital edition – whether as sole edition/format, or an alternate – do be sure to take advantage of at least some of the additional features you can use in an electronic edition.

February, 2014 Electronic Magazine – Design Tuesday, May 20 2014 

Top reasons to publish electronically by disk:

  1. Physical product to give to paying customers –  for something concrete “in hand”.

  2. Easily update customers by including update links, cloud access, and/or emailing customers with provided update contacts for ongoing, value added, bonuses.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic/media.html

Newest Soft Cover Publishing Package Wednesday, Jul 31 2013 

Take our expanding family of publishing packages as a good starting point, or use them as is! The newest package available is our Soft Cover Mini-Mailer. It covers 8.5×11″ books and smaller of no more than 200 pages, digital manuscript preparation, soft cover graphic art design, publishing, 50 mailing boxes (or 100 priority mail boxes with $30.00 credit), promotional flyers and more. Visit the package page for more details.

December 2012 E-Zine (V11#12): Production Wednesday, Dec 19 2012 

Consider using an archival photo mounting sleeve to place an actual photograph within your book. Today’s options can be easy to use and self-adhesive. Dedication to a special individual? Give your book buyers a special keepsake by placing a real picture within their book. This can “upgrade” a book by placing the photo and sleeve over a printed photo. Just one of many things that can go into producing a deluxe or keepsake edition. A lower lifetime idea would be to place on the book cover.

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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

December 2012 E-Zine (V11#12): Design Wednesday, Dec 19 2012 

Top reasons to publish electronically:

  1. Allows for inclusion of non printable items such as audio and video

  2. Allows for format augmentation that may not be budgeted for in print.

  3. Easy to update and enlarge – no waiting to sell out of stock for new “improved” edition.

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This section is drawn from
http://www.gregathcompany.com/epublishmedia.html

November 2012 E-Zine (V11#11): Production Thursday, Nov 1 2012 

Publishing electronically also opens up a new world of possibilities! No longer do you have to produce a single manuscript and call it done. Is there a format that supports video great, another that does links better and a third you love, but only supports formatting like bold, italics, and underline? Gregath can tackle the job of producing manuscripts tailored to each electronic format for you, or provide support to allow you to confidently to it yourself.

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This section is drawn from
http://www.gregathcompany.com/epublishweb.html

October 2012 E-Zine (V11#10): Design Thursday, Nov 1 2012 

Content ideas for electronic content include:

  1. More design elements like full color spread including backgrounds, watermarks, etc.
  2. Direct links to additional information not included in original or electronic text layout.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital.html

September 2012 E-Zine (V11#9): Marketing Sunday, Sep 9 2012 

Some basic pages (any category may be multiple pages) you may wish to have include in an author/book website include:

  • Bonus content or special features not included in printed book –
    • Forum or Elist about the book content
    • Updated from author
    • Book buyer special offers

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This section is drawn from http://www.gregathcompany.com/web/

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