September 2015 Ezine – Genealogy Wednesday, Sep 2 2015 

Indiana researchers may rejoice that the IN Genealogical Society now has 6 databases online that reach into 92 counties. Visit their blog posting for more information: http://indgensoc.blogspot.com/2015/06/new-databases-and-new-milestone-6-for-92.html?utm_source=FGS+Newsletter&utm_campaign=6fa7b4f65d-Voice_June_20156_20_2015&utm_medium=email&utm_term=0_1f1c05046e-6fa7b4f65d-38138405

Advertisements

April, 2015 Magazine – Marketing Tuesday, Mar 31 2015 

Consider including in your marketing plan forward action, of some type (website/blog/social media post, personal or broadcast email, etc.), every week (or every day).

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing

Electronic Magaizine Issues now all current! Tuesday, May 20 2014 

Our monthly electronic magazine has now been brought up and is current. You can view individual entries on our blog – by subject, or go to our website to view them by issue.

November, 2013 Electronic Magazine – Marketing Friday, Nov 1 2013 

Use a virtual book tour to assist in setting and keeping PR goals

A lot of authors that don’t live off their writing may let leave their own promotional needs unfulfilled. It’s easy to promise yourself to get that press release done by next week, but sometimes easier to choose to do something else instead. By setting up a virtual book tour, you are out little to no expense, but have set dates that you will generate material that can be used for other promotional work.

Virtual book tours are no great mystery – they are actual tours that you can conduct from anywhere that go anywhere. To set up a tour, find places online that have guests, or may be interested in “hosting” a guest that seem to have traffic that are people who would be interested in your book/subject(s). While it would be great if they are all buyers, someone who doesn’t buy, but shares with all their friends may net you more than a single original order! Also, if you discover places that would like to host you, but the dates will not match your tour, consider a stand alone virtual event.

-*-*-*-*-*-*-*-*-*-*-*-
Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

November, 2013 Electronic Magazine – Design Friday, Nov 1 2013 

Beyond the printed book
///////////////////////////////

Online publishing services can be to a website that space is provided free of charge, and not further cost is involved – other than initial set up. Services can also be applied to blog or social networking mediums, as well as dedicated eBook services such as Smashwords. For an “for profit” author, or individual book, it is always suggested a unique domain be purchased for continual (reoccurring fees) use, in addition to blog and social networking. Gregath is happy to provide support and tutoring if one wishes to learn how to do further updates and changes independently.

-*-*-*-*-*-*-*-*-*-*-*-
Taken from
http://www.gregathcomany.com/publish/electronic/online.html

October, 2013 Electronic Magazine – Computer Aid Tuesday, Oct 8 2013 

Consider getting more social networking for the same effort: Did you know some online services interconnect? For instance, you can set a Twitter account to automatically post on your Facebook wall. Many blogs will also post to Facebook or Twitter.

November 2012 E-Zine (V11#11): Marketing Thursday, Nov 1 2012 

If not already active in the online community concerning your subject matter – become active: Post to blogs, social network, supply reviews, offer opinions and reference or link lists, and other activities to ‘become known’. Never make your activity feel like it is only being completed so you can have “free” advertising, but never forget to include your book title, a link, etc. so interested people can follow a breadcrumb trail.

-*-*-*-*-*-*-*-*-*-*-*-
Visit http://www.gregathcompany.com/marketing for more

May 2009, V8#5: Computer Tuesday, May 5 2009 

Do I need a Web Presence?

If you are an author or genealogist, the short answer is a shouted YES. Whether it be a Facebook or MySpace page, Twitter account, blog (Blogger, WordPress, etc.), a dedicated website with your own domain, or combinations of the above, being on the internet is becoming as standard as business cards, letterhead, and post office boxes for professional and hobbyists alike. You need to “get out there” to be found, just be careful how much you reveal. I always suggest using a post office box for an online address. If you want to talk to folks on the phone, but are worried about giving your permanent information out, buy a pay as you go phone. They are like disposable email addresses, if the account becomes a problem, discard it.

December 2008, V7#12: Genealogy Saturday, Jan 10 2009 

Are blogs good or bad? The same question could be said about periodicals, books, websites, or secondary sources. There is not one good answer to pigeonhole this format of information. As long as you weigh the information you find in a blog, yourself, you can find many gems – and have fun too!