September 2015 Ezine – Book Design Wednesday, Sep 2 2015 

Tips to promote QR code scans

  • Provide a call to action near the code.
  • Be mysterious, but useful: consider “teasing” code content, but not fully describing.
  • Go beyond the basics, consider using your color scheme/logo/font/theme in the design of the code. If you are basic, use design options (color/shape/photo) to draw the eye to the code.
  • Test to be sure your completed size works – don’t get too small or overly large.
  • Remember content will be viewed on mobile device. Example of making desirable content work in this format might be: Instead of bringing up a full size map, email the link to the full size map, so the user can view on larger computer monitor. Likewise, remember generally slower connection speeds when deciding how much compression or segmentation of material to incorporate.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

August 2015 Magazine – Design Monday, Aug 17 2015 

Popular QR Code uses include

  • vCard (virtual business card) on regular business or calling cards
  • Click for more/extra/color/exclusive content (maps, individual photo or gallery, music, video, PDF)
  • Order yours via Paypal
  • Go to…Website (including pages not linked any other way), blog, social media, app, etc.
  • Exclusive text, actually encoded into the code itself, of all types – over 4,000 characters (special offers, expanded information, etc.).
  • Make a call (dialing now)
  • Produce email (material submission, sign up/request for…)

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

Full September, 2013 Electronic Magazine Tuesday, Oct 8 2013 

What’s It Mean? A-Z
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Bar code: Symbol capable of being read by an optical scanner. Generally placed on back cover providing specific information about item.

Binding: Folded sheets (signatures) or single leaves (pages) secured on one edge (spine) and protected by a cover.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Placing your eBook in a keeper case, usually used for DVDs, gives you an outer cover, as well as a space inside for a small booklet.

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Taken from
http://www.gregathcomany.com/publish/design/insertitems.html#cd
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Book Manufacturing Concepts
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Some things you may consider when seeking permission to reprint:

  • Copyright release can be anything from “sure, please keep this work in print and do whatever you want to with it” to very specific like “you may print 15 copies, with the attached disclaimer, but otherwise unchanged in hard cover with this publisher, at one time in the next six months, not to be used for profit”. Copyright release may require compensation in exchange for the release.

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Taken from
http://www.gregathcomany.com/publish/reprint.htm
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Marketing advice – variable data
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Microsoft Office users may be comfortable using mail merge to personalize each and every mail piece. If not, with a little bit of effort, learning the tricks can pay dividends. Instead of a general form letter/card – each one can be personalized. The days of hand addressing or running labels you have to stick down can be a thing of the past as well. Mail merge everything into a PDF to be sure it all prints exactly the way you envision (no additional charge) or send along your Excel spreadsheet or Access database with your camera ready mail merge file for a small service fee.

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Taken from
http://www.gregathcomany.com/service/cards/postcards.html
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Genealogy ideas
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You might be surprised what you can find useful in free federal publications: http://publications.usa.gov/USAPubs.php?NavCode=K

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Have a tip? 
e-mail us
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Computer aid!?!
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Have you jumped on the social networking bandwagon, but don’t think it’s worth the time? Consider choosing 1 social networking platform and take the time to learn how to really use it. Then, don’t over use it. If you begin to see results, you may choose to grow into another platform, etc. but just having a user account won’t do much good unless you make it work for you.