December 2005, V4#12: Production Thursday, Jan 29 2009 

A Little About Archival Quality

External Factors Beyond Production

If the books are shipped from the publisher to the author, the heat of summer or the cold of winter will subject the books to extremes in temperature. Humidity can become a factor, even before the books are sold, especially in the summer in the south.  Books stored where light from a window falls on them directly subjects them to harmful UV.  Highly urban areas may have high air pollution that could affect the books. Skin itself (body oil, sweat, finger food grease, etc.), from the reader, can adversely affect the book, as well.  The list can go on and on…

October 2005, V4#10: Marketing Thursday, Jan 29 2009 

When printing new business/calling cards, consider adding author to your title and/or including your book’s homepage address (URL).

March 2005, V4#3: Marketing Wednesday, Jan 28 2009 

Marketing is promotion!  To promote a book, good things about the book contents, yourself, your family (if genealogy) or area (if research tool), and history, as well at the physical form the book takes will be pointed out. These are all selling points.  Don’t overlook something that is positive because it wasn’t the main publishing focus.  For instance, archival quality is becoming a much talked about and sought after element in reference book publishing.  Whether this was of high priority for the author personally, it may contribute to sales if it is publicized.

February 2005, V4#2: Marketing Wednesday, Jan 28 2009 

Include a photograph with any mailings (especially electronic): can be an action shot of the author writing or selling, or a special one from the book. If the book is already published, it could even be a “beauty shot” of the book itself.  Make sure to caption the photograph.  If it is from the book and the promotional material doesn’t address the photograph, the caption can be a bit longer to make sure you tie the photo to the book.

February 2005, V4#2: Design Wednesday, Jan 28 2009 

Photo thoughts: The author, will be the person with the final say as to what  goes into the printed book.  While many families would love to see every photo available in print, this is rarely economical.  Because of this, the author may have some major decisions on what “makes the cut”.  Final decisions should include not only the quality and subject of the photograph, which may effect the tone of the picture page, but also who is in the photo.  Economically, printed photographs will be black and white.  Since not everyone has an eye for what color photos will look like in black and white, the author may get an idea by converting it.  They can either digitize it and change the color file to grayscale, or place the photo on a b/w copy machine.  A color picnic picture in a sun dappled glade may seem perfect in composition, tone, and quality, but may not be a very good black and white.

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This section is drawn from information online at http://gregathcompany.com/udo.html

September 2003, V2#9: Market Saturday, Jan 17 2009 

Press release tip – Include background on the author, writing, and subject matter to some extent.

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This section is drawn from our online marketing advice at http://www.gregathcompany.com/marketing.html 

June 2003, V2#6: Marketing Sunday, Jan 11 2009 

One can choose to have a press release, or do a press kit.  A press kit can contain:

*a photo of the author, the book, etc.
*a sheet about the book itself.
*a sheet about the author.
*a sheet about why the book is being published.
*a sheet about the publisher.
*a sheet about purchasing.
*a calendar of planned events important to the book such as signing party, etc.
*any other promotional material you can think of

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This section is drawn from our marketing page at http://www.gregathcompany.com/marketing.html 

June 2003, V2#6: Define Sunday, Jan 11 2009 

Drop Ship: The seller of the product doesn’t actually have the inventory. The order is forwarded to the author minus a sales commission. The author maintains all book inventory and controls shipment.

October 2007, V6#10: Computer Tuesday, Dec 30 2008 

Consider joining (or starting) a computer support group. Genealogy, history, book, writing, etc. – they all have clubs, classes, and get-togethers – consider one that can help you with computers!

October 2002, V1#2: Marketing Wednesday, Dec 24 2008 

One of the easiest ways to spread the word if you email folks is to add a signature (or a line to your signature) to your email that says you are the author of your book.  See our Computer aid section this issue for more help doing this.

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