December 2012 E-Zine (V11#12): Marketing Wednesday, Dec 19 2012 

If you didn’t use your Christmas communications this year to spread the word about your publication, begin now to think of how to incorporate it into next year’s greetings:

  • Add information to stationary
  • Include a book focused insert – perhaps free post cards, a book mark, coupon, etc.
  • Mention a new book development in annual letter
  • For genealogy – request a small bit of specific information (don’t forget the SASE is by USPS)

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Visit http://www.gregathcompany.com/marketing for more

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July 2004, V3#7: Marketing Tuesday, Jan 27 2009 

Keeping in mind shipping costs while setting a book’s price, many choose to send their mailings USPS Media Mail.  As with any class of mail, this one has some rules you may not be aware of.  One of which is that no billing invoice or advertisement may be placed in the box.  As always when sending through the post office, packing slip/inventory with arrival address is still encouraged.

February 2004, V3#2: Marketing Monday, Jan 26 2009 

Paid Advertising:

Display advertising can work to ones advantage. National advertising is well worth the effort and cost.  A one column, one inch long display advertisement in a genealogical magazine that is circulated nationally or internationally will usually bring a good response.  Depending on your target audience, display advertisement has been known to bring more interest then the same information placed in the classifieds or even marketplaces.  Advertising rates are usually published in each issue and can vary greatly from publication to publication. The same advertisement may be placed in target newspapers and topical (genealogy, Civil War, hobby, geographically targeted, etc.) magazines. 

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This section is drawn from our online marketing advice at http://gregathcompany.com/marketing.html