July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

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New Author Website Tuesday, Sep 15 2009 

Nancy L. Childress has, for many years, hosted her website through Geocities. Like many others, Nancy L. Childress Services, has moved her website before Geocities reorganizes in October. Visit her at her new domain:

www.maynebooks.com

June 2009, V8#6: Design Friday, May 29 2009 

No book is required to have large headers or footers. This area is generally where the page number goes, but it is not required.

Other ideas for information in headers or footers:

  • Webpage address

  • Other contact information

  • Quotes

  • Copyright statement/Release of Copyright statement

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This section is drawn from
http://www.gregathcompany.com/publish/design/headerfooter.html
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Misc. Update: Marketing & FAQ Monday, May 11 2009 

More information is being added to marketing, and our FAQ’s are moving. Please visit and update accordingly.

July 2006, V5#7: Marketing Tuesday, Feb 24 2009 

Encourage Repeat Customers (Periodical Focus)

Options that will not add to the cost of a periodical may include: 
Work with label producer on special label marking, maybe even a different label: clear/white, etc.) and note this in the issue. Can even be done by hand such as an highlighted label, a star sticker, etc.  Additional Tip:  Never use the same marking two years (or subscription spans) in a row.
 

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html  

June 2005, V4#6: Computer Thursday, Dec 25 2008 

Information about ISBN’s can now be found at http://www.isbn.org with the older address of http://www.bowker.com listed in an earlier edition.

May 2005, V4#5: Computer Thursday, Dec 25 2008 

The Library of Congress Copyright office can now be found at http://www.copyright.gov with the older address of http://www.loc.gov/copyright listed in an earlier edition.

February 2004, V3#2: Computer Thursday, Dec 25 2008 

 Identity Theft via email

Have you been getting any “returned to sender” email from addresses that you don’t recognize?  Usually, when this happens and you recognize the email (but don’t remember sending anything), you have a virus.  However, if you don’t recognize the address, your email has probably been used by someone to spam.  How is this possible, you ask.  The same way putting your physical address on bulk postal mail.  The difference is that the post office disposes of bulk mail that is not deliverable.  The email system routes non-deliverable email back to whoever “sent” it.  Though we do NOT recommend it, you can send email from any address, known or made up (which may still turn out to be viable) by changing your email settings.  If this happens to you, we suggest double checking to be sure you don’t have a virus first and then (if no virus):

  1. Contact your server and explain what seems to be happening.  Some servers could care less, but many would want to know because it may effect how their domain (the last part of your address after the @) is seen – and filtered/rejected – by other servers.  This can effect how your normal email is delivered.

  2. If you wish to keep your address, follow the instructions provided in Volume 2, Number 4 to set message rules to filter anything with the same subject line(s) as the bogus returned email.  This helps you sort “good” and “bad” email quickly.

  3. If you feel it is necessary, ask to change addresses.

  4. Email everyone you feel is important and explain what has happened.

  5. If you have a website that you post your email, make sure it is hidden such as a link that reads email me rather then the address typed out.

  6. If you have a website, you may want to post to it what has happened.  We added a notice page for this and other types of announcements.

November 2003, V2#11: Computer Thursday, Dec 25 2008 

Email – More Anti-SPAM suggestions

Ever been registering for a service you really want and get prompted to provide an email address – or you can’t use the service – even when the company will never need to contact you by email?  If you do not choose to set up alternate or disposable email addresses, consider providing a fake one.  Be careful with this, however, you don’t want to end up SPAMming some other person to keep it out of your box.  Currently, anything sent to @goplay.com gets lost in cyberspace because that company no longer is in business.  You might also check with your ISP to see if they have a suggestion for a “safe” fake address to provide.

September 2003, V2#9: Computer Thursday, Dec 25 2008 

In previous issues it has been suggested you may want to use alternate or “disposable” email addresses to help combat SPAM.  Please find below some places to get started (if you haven’t already done so).

Some Free email services: http://www.hotmail.com, http://www.yahoo.com, http://www.bolt.com, want to search for others, just go to your favorite search engine and type in keywords like free, e-mail, web based, etc.

Some places to start looking into disposable email addresses: http://SpamGourmet.com (free), http://www.emailias.com, http://www.spamex.com, http://www.spamslicer.com, want to search for others, just go to your favorite search engine and type in keywords like disposable, e-mail, software, etc.

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