January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

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April, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

Your virtual tour can be as little as just increased interaction from a different address, at a given time. However, any tour (real or virtual) is what you make of it. Offering special discounts, individualized signings, goodies (stickers, book marks, art postcards, etc.) and/or even drawing for a free book, are add-ons that may easily be included.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

February 2005, V4#2: Production Wednesday, Jan 28 2009 

Include all your photos in a hybrid “printed” book: For the author that would also love to see every photo available in print – a book with accompanying CD may be the answer.  Select the “cream of the crop” to be printed into the actual book.  The CD – which can be attached to the book via envelope or spindle – can contain a wealth of digital information.  Photos galore and/or original document scans, GEDCOM files, author notes on theories, etc.