Full September, 2013 Electronic Magazine Tuesday, Oct 8 2013 

What’s It Mean? A-Z
///////////////////////////////

Bar code: Symbol capable of being read by an optical scanner. Generally placed on back cover providing specific information about item.

Binding: Folded sheets (signatures) or single leaves (pages) secured on one edge (spine) and protected by a cover.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

Placing your eBook in a keeper case, usually used for DVDs, gives you an outer cover, as well as a space inside for a small booklet.

-*-*-*-*-*-*-*-*-*-*-*-
Taken from
http://www.gregathcomany.com/publish/design/insertitems.html#cd
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

Some things you may consider when seeking permission to reprint:

  • Copyright release can be anything from “sure, please keep this work in print and do whatever you want to with it” to very specific like “you may print 15 copies, with the attached disclaimer, but otherwise unchanged in hard cover with this publisher, at one time in the next six months, not to be used for profit”. Copyright release may require compensation in exchange for the release.

-*-*-*-*-*-*-*-*-*-*-*-
Taken from
http://www.gregathcomany.com/publish/reprint.htm
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Marketing advice – variable data
///////////////////////////////

Microsoft Office users may be comfortable using mail merge to personalize each and every mail piece. If not, with a little bit of effort, learning the tricks can pay dividends. Instead of a general form letter/card – each one can be personalized. The days of hand addressing or running labels you have to stick down can be a thing of the past as well. Mail merge everything into a PDF to be sure it all prints exactly the way you envision (no additional charge) or send along your Excel spreadsheet or Access database with your camera ready mail merge file for a small service fee.

-*-*-*-*-*-*-*-*-*-*-*-
Taken from
http://www.gregathcomany.com/service/cards/postcards.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Genealogy ideas
///////////////////////////////

You might be surprised what you can find useful in free federal publications: http://publications.usa.gov/USAPubs.php?NavCode=K

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? 
e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Computer aid!?!
///////////////////////////////

Have you jumped on the social networking bandwagon, but don’t think it’s worth the time? Consider choosing 1 social networking platform and take the time to learn how to really use it. Then, don’t over use it. If you begin to see results, you may choose to grow into another platform, etc. but just having a user account won’t do much good unless you make it work for you.

Advertisements

New Gregath shipping and handling starts February 1 Thursday, Dec 20 2012 

United States Postal Service (USPS) rates go up January 27, 2013. While we were able to not raise our rates the last time USPS did, our standard S&H will rise from $11.00 for first item to $12.00 for first item (additional items remain the same at $2.00 per). We will allow a small grace period and plan on implementing the raise in S&H February 1, 2013.

Please note that we did not change our S&H when USPS raised rates in 2012, but the 2013 9% average raise wasn’t one we could absorb.