May, 2016 Complete E-Zine Tuesday, May 3 2016 

What’s It Mean? A-Z
///////////////////////////////

*Leading:

See Line Spacing on website

*Leaf: Single sheet of paper – each side is a page.

see end sheet on website

*Leaf Attachment: How the pages of a text block are affixed together such as sewn by thread, adhesive, or non-ANSI/NISO/LBI Standard: staples.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

When choosing an overall book length and width, consider what sizes books you see of the same subject matter and balance this with what you can place on pages in your preferred format. If economics are a focus, check with your publisher to see what size suggestions they have as well. Logic dictates you can not get the same information on a 5.5×8.5″ book page as on a 8.5×11″ page and maintain the same format, including font size. When deciding your overall size format, don’t forget to estimate the total page count (weight or heft) to decide if the size and format won’t be too heavy to reasonably use or ship economically.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

Benefits of our POD Publishing Offerings

  • Accomplished from printed or digital manuscript.
  • Manuscript formatting and graphic design services are reasonably priced professional service upgrades.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/pod
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Marketing advice
///////////////////////////////

The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer information on specials – individual “one of”, or reoccurring instances (new or well established).
  • Make your mail piece a gateway to more information available elsewhere such as websites, request printed material, etc. or use QR codes (can include audio or video).

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Genealogy ideas
///////////////////////////////

Always check date ranges of sources. Sometimes a range, sometimes not even very large, actually means only some of this time or non-comprehensive coverage such as the reference book “Calloway County, Kentucky Newspaper Abstracts: Volume A” may be listed to cover 1897-1927, when it actually contains non-comprehensive coverage of 1897 and 1927 (only 2 years).

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Computer aid!?!
///////////////////////////////

Over 2 million free books listed here: http://onlinebooks.library.upenn.edu/
The Online Books Page was founded, and is edited, by John Mark Ockerbloom, He is a digital library planner and researcher at the University of Pennsylvania. He is responsible for the content of the site. Alison Miner is Associate Editor.

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
About this e-zine
///////////////////////////////

Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

-*-*-*-*-*-*-*-*-*-*-*-

Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

Advertisements

Catalog Discount through Independence Day 2016 Wednesday, Mar 9 2016 

MOinCWV17All volumes of Missourians in the Civil War
by Kenneth Weant
are offered at a 10% discount
through July 4, 2016.

Standard shipping and handling rates apply, unless otherwise arranged: $13.00 for first book and only $2.00 each additional. This savings may be combined with any other offers.

Please note these books are drop shipped directly from the author.

February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
///////////////////////////////

At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
-*-*-*-*-*-*-*-*-*-*-*-

Back to top of page

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
-*-*-*-*-*-*-*-*-*-*-*-

Back to top of page

///////////////////////////////
Marketing advice
///////////////////////////////

In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

Back to top of page

///////////////////////////////
Genealogy ideas – this issue marketing applies to genealogy as well.
///////////////////////////////

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

Back to top of page

///////////////////////////////
Computer aid!?! – see Design Inspiration this issue.

2016 First Quarter Publishing Special Offer Sunday, Jan 17 2016 

Free Stationary or Promotional Materials
The more books published, the more free to you!
25, 8.x11″, black and white, printed one side sheets for every 25 books you order.


gang

Perfect for stationary, or sell sheets, this offer can be combined with color, extra printing, folding, etc. upgrades to fulfill your needs. This offer includes free g


 

raphic production of basic letterhead or we can produce whatever you send in a PDF file. Ordering 500 books, then expect 500 free sheets. Additional requested, FREE upgrade  – ask for better paper and allow us to select something from our in-house stock for you: anything from 60-80 white to linen or specialty color paper. Not available in quantities different than 25 increments, advance shipping may be paid by customer if desired.

 

To qualify for your choice of special offer, you must do the following:

  • Send your manuscript, mailing information, and deposit to arrive at the publisher postmarked no later than 4-16-16 with code.
  • Use this Discount Code ONLY: “FreMAT”.

October 2016 Retreat Updates Wednesday, Jan 13 2016 

Prices and registration have now been set!

For 11 hours, we will focus on genealogy and research skills in a more luxurious setting than past events. Full slate of speakers and topics should be available by the end of March. Check the website as plans take shape.

Standard Retreat Package is $225.00 (by September 1, 2016), with an Early Bird Discount of $205.00 available until May 1, 2016. This includes 5 meals, overnight lodging, at least 11 hours instruction, taxes, gratuities, and more. Single or +1 supplement is $60.00, payments are possible, and additional nights can be added through Gregath as well.

Day trips are available for either day at $100.00 each – by September 1, 2016.

Please share this information with others who may want to attend – or even speak. Potential speakers should check out the call at the 2016 Retreat website.lobby1

2016 Retreat Save the Date Friday, Dec 25 2015 

Retreat 2016 Save The Date!
Monday and Tuesday, October 3-4, 2016, in Northeast Oklahoma. More details to follow.
http://www.gregathcompany.com/workshop/2016

October E-Magazine – Complete Wednesday, Sep 30 2015 

///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////

Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

///////////////////////////////
Book Manufacturing Concepts (Electronic)
///////////////////////////////

Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/design/digital

///////////////////////////////
Marketing advice
///////////////////////////////

Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

///////////////////////////////
Genealogy ideas – see computer aid this issue

///////////////////////////////
Computer aid!?!
///////////////////////////////

Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

Publishing Discount Offer – Until December, 2015 Wednesday, Sep 2 2015 

Limited Free Professional Work

With your paid order, receive up to 2 hours Gregath staff work ($50.00 value) that can be used for any service associated with your order: consultation, graphic design (cover, etc.), page typesetting, manuscript check, digitization, alternate edition design, website production, photo work (restoration, touch up, etc.), social media and other marketing, etc. This does not guarantee 100% full fulfillment of vision within this time frame: Any additional time billed at $25.00 per hour in 1/4 increments. This free offer does included removal of any proposed addition or change produced in this time period as specified. Feel free to contact us with any questions about this upgrade offer.

To take advantage of this offer, you must specifically request this offer with your order/payment mailing and send your paid order to arrive at the publisher before December 1, 2015.

September 2015 Ezine – Marketing Wednesday, Sep 2 2015 

When publishing with us, send your publication announcement to us – we’ll add it to our Facebook timeline once (free) any time you specify from receipt of order/payment to up to 60 days after your books ship to you.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

August 2015 Magazine – Market Monday, Aug 17 2015 

QR codes can be used in a variety of marketing ways to expand on your marketing dollar, ease the book ordering process for customer, preview book content, provide materials not possible “in print” with your budget, etc.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

« Previous PageNext Page »