Better late than never!!

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What’s It Mean? A-Z
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Paper Basis Weight (see Basis Weight): designation given to a sheet of paper in terms of weight of 500 sheets (1 ream) in the standard size.

Paper Brightness: refers to the ability of paper surface to reflect light.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider:

  • Adding topical watermark as “wallpaper” on a lightly worded page. Many genealogy layouts produce lots of empty space on a given page – but rarely in continuous chunks to insert a good size graphic. Watermarking the item you wish to include allows it to be viewed, but doesn’t add to the overall size of the manuscript. Many authors then also offer that artwork in it’s entirety online or in bonus e-book files.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Watermarks, or ghosted images, may be applied inexpensively in today’s book projects digitally. Traditionally watermarks were produced as a component of the actual paper during production. Digital watermarks allow for more versatility, control of design (including color), and economy.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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As the year begins, don’t sell yourself short. You know your product best. One of the standard pitfalls in today’s world is “doing marketing” and then setting it aside as done. Do you consider your genealogy done after the first book? For better continued sales, continued marketing is indispensable.

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Genealogy ideas
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Sometimes derivative sources (history or genealogy books, transcriptions, etc.) can slow research progress more than working without them. While many rarely think this way: Any resource that is not primary or original may contain more errors (though rarely on purpose). If an annotated genealogy book is the basis of family research, take the time to fact check before building upon the foundation. When possible, finding one’s own way through a family tree allows for more accomplishment than finding others research to fill a family tree.

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Computer aid!?!
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Did you know you might be able to use your phone for manuscript transport and tweaking? There are full fledged apps for most of the production software you may use for your book. For instance, did you know Microsoft Word is free for Android phones? While you wouldn’t want to spend much time using your phone’s keyboard for composition, it would be super handy if you were traveling and had long layovers. Taking time with your manuscript on your phone may also give you ideas for digital edition(s).

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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
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Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

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