What’s It Mean?

Multichannel Marketing: Marketing that is composed of more than one media element (or channel) such as: print (advertisement, flyer, mail tool, promotional items, etc.), email, internet, electronic (scan codes, etc.), TV, radio, etc.

A-Z
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Joint:  The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.

Layout: A written/graphic plan of how the completed book should come together and look.  A full layout includes all elements from page placement to binding, and beyond.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Basic ideas include:

  • electronic elements such as alternate formats, audio, video, and bonus material
  • consider offering free updates

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This section is drawn from
http://www.gregathcompany.com/publish/design/elements.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • We offer a wide range of bindings – even for single books.
  • POD program makes it even easier – but less profitable.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Provide coupons and special offers – from cents off to %, BOGO, or limited time only special service or products
  • Promote free consultations and quotations – many business charge for these services

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Never discard an unchecked document resource. Example: A person may own a fraction or “interest” to land through an estate – without owning land outright in their own name. This can still be used as collateral for mortgage (document), even if their name was never on the land document.

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Have a tip? e-mail us
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Computer aid!?! – not in this issue

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