When producing press releases, here are more suggestions:

  • Don’t hesitate to include a headline  (1 line – the essence about your topic and not include author’s name)
  • 2-3 line summary of topic early in the piece
  • Consider formatting with “talking points”.

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This section is drawn from
http://www.gregathcompany.com/publish/service/marketing/freeadvertising.html

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