April, 2015 Magazine – Genealogy Tuesday, Mar 31 2015 

The Oklahoma Historical Society has a YouTube channel for full clips of everything that  OHS is digitizing in their archives – http://www.youtube.com/user/OHSfilm

April, 2015 Magazine – Marketing Tuesday, Mar 31 2015 

Consider including in your marketing plan forward action, of some type (website/blog/social media post, personal or broadcast email, etc.), every week (or every day).

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This section is drawn from
http://www.gregathcompany.com/service/marketing

April, 2015 Magazine – Production Tuesday, Mar 31 2015 

Collages may cover entire families, or specific time period or geographical area. Be careful your scale doesn’t overwhelm the reader or lose the detail (due to size) that was wanted.

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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

April, 2015 Magazine – Design Tuesday, Mar 31 2015 

Turning the back cover into a collage can accomplish many things including:

    • Highlight content within your book, or add photographs not included in the manuscript.

  • If color binding, this may be a value-added way to include some color photographs that were discarded or “downgraded” to black and white in the interior of the book.

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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

April, 2015 Magazine – Define Tuesday, Mar 31 2015 

Fastback Binding: Soft type binding. Similar to perfect binding method – cover consists of separate front and back covers with a reinforced cloth spine.

Finish: Term that describes the surface characteristic of a particular paper.  i.e. antique, cockle, eggshell, embossed, English, felt, leatherette, linen, machine, pebble, vellum, wove, etc.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!