How many authors design a spectacular color cover – on the front and spine only? Traditionally, genealogy and history books didn’t have anything on the back cover. Economically, with color covers, there is almost no advantage to this. Even though one shouldn’t over clutter a cover layout, consider turning the back cover into a collage!
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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

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