Rare is the photograph you’ll only use once in your manuscript. Often times, it may also be used online, through social networking, sharing with family, and promotional materials of many types. If you’ve not digitized a photo yet, we suggest a couple of options:
Keep masters of the highest resolution you have captured or can make – until replacing with updates or improvements. Reduce quality and size for each use from master.
Evaluate all uses you feel you will need and capture or produce graphics of a size that will satisfy them all.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from http://www.gregathcompany.com/service/markting/website.html

Advertisements