February, 2015 Magazine – Computers Monday, Feb 2 2015 

Rare is the photograph you’ll only use once in your manuscript. Often times, it may also be used online, through social networking, sharing with family, and promotional materials of many types. If you’ve not digitized a photo yet, we suggest a couple of options:
Keep masters of the highest resolution you have captured or can make – until replacing with updates or improvements. Reduce quality and size for each use from master.
Evaluate all uses you feel you will need and capture or produce graphics of a size that will satisfy them all.
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This section is drawn from http://www.gregathcompany.com/service/markting/website.html

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February, 2015 Magazine – Genealogy Monday, Feb 2 2015 

As Google continues to drop and abandon services that have proven useful for the genealogist, don’t overlook Digital Archive as a possible new source: http://www.archive.org

February, 2015 Magazine – Marketing Monday, Feb 2 2015 

Now that we are all settling in to 2015, it’s time to revisit your marketing plan. If you don’t have one, now is a great time to make it a resolution and stick to it. While there are some books that contain such vital information that buyers will do anything to find you, marketing needs organized, planned, and followed through with.
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This section is drawn from
http://www.gregathcompany.com/publish/service/marketing

February, 2015 Magazine – Production Monday, Feb 2 2015 

Electronic books published on removable media format can include memory cards or chips.
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This section is drawn from
http://www.gregathcompany.com/publish/electronic/media.html

February, 2015 Magazine – Design Monday, Feb 2 2015 

How many authors design a spectacular color cover – on the front and spine only? Traditionally, genealogy and history books didn’t have anything on the back cover. Economically, with color covers, there is almost no advantage to this. Even though one shouldn’t over clutter a cover layout, consider turning the back cover into a collage!
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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html

February, 2015 Magazine – Define Monday, Feb 2 2015 

What’s It Mean? – A-Z
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*Dummy: Rough layout of how one envisions the final publication will look.
E-book (Electronic Book): Any book or manuscript that is reproduced for distribution electronically on the Internet or disk – 3½” floppy or compact (CD).
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!